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In the archives, you'll find over 100 articles, videos and resources to help you create and share exceptional work online. I hope it inspires you to go make something beautiful.
Keep learning. Keep growing.
We all know that the most successful people are the ones who never give up. But in order for us to keep going— to make progress, to make money, to make a difference— we need to stay uplifted. In this post and video Michelle shares four tactics for keeping a positive mindset. Not only will […]
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Do you feel alone in your creative business? In this article and video, you’ll find strategies for finding connections and community that give you the support you need to keep moving forward. I have found that when I meet a new person, and I tell them what I do— that I run a creative business, […]
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With all of the content out there, how is it that we can’t always find solutions to our problems? In this post and video, Michelle identifies the missing piece to this puzzle and shares a tactic that you can put it into action right away. The next time expert advice isn’t working for you, try […]
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The possibilities that are waiting for us are so abundant, that most of us can’t even imagine that they exist. In this post and video, Michelle shares how her decision to make one change, led to becoming the truest version of herself, and a life that was beyond what she could have ever dreamed of. Is […]
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Are you a creative business owner who has been struggling with converting email subscribers to buyers and lifelong fans? In this blog post and video, Michelle shares an underutilized strategy that you can use to increase your odds of making a connection. If you have an online business, you’re probably getting really sick of hearing […]
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Do you let perfectionism paralyze you from sharing your projects, ideas, products or courses with the world? In this article and video, you’ll learn how to quit stalling and start making progress in your creative business. Have you ever created a piece of really great content? A blog entry, a new product, a design, or […]
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Ready to master your mindset and grow your creative business? In this article and video, you’ll learn about four tools that will help you make radical mindset shifts that set you on course for up-leveling your business and improving your life. Best of all, you can get these four resources for free, which is ironic […]
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Are you full of great ideas? This article and video will show you how to bring your brilliant idea to life, through five actionable steps that will test, validate, and ensure sales in your creative business. One of the gifts that we creatives are blessed with is an abundance of ideas. These sparks of […]
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Do you let the fear of judgment from others stop you from pursuing the things you want most in life? In this post, you’ll learn how to become brave enough to become the truest version of yourself. THE PAST The desire to be my own boss and to work on my own terms was something […]
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Want to grow your creative business audience? Take a break from looking at numbers, and shift your focus to people. In this article, I’ll share some tips on forging meaningful connections with our creative audiences through storytelling. Prepare to elevate your brand, while hearing some heartfelt tales along the way! Storytelling may be a buzz […]
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Tonic Site Shop themes are undeniably beautiful, but are they worth the cost? Michelle shares her experience and opinions on her template purchase. Your online presence is like the digital version of your home, and just like deciding on the perfect place to live, choosing the right platform and theme for your website is a […]
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In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]
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Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]
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Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]
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Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]
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on the air
Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.
Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.
A modern maker with a classic approach to design.
An elder millennial, I learned graphic design the old-fashioned way, but for the past fifteen years, I’ve practiced those principles in the digital space. The result: content that stands the test of time.
I work with clients to craft everything from the ground up, establishing a strong foundation and energizing your visuals with meaning. Impactful content goes beyond what we see. We’re here to make your audience feel.
Every Wednesday, I send a short email to subscribers, encouraging you to keep creating art and sharing the things that are inspiring my work.
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.