How to craft your definite chief aim | My biggest takeaway from the book Think and Grow Rich

June 5, 2019

I’m Michelle.
A modern maker with a classic approach to design. Ever in search
of beautiful typography and
baked goods.
TOp categories
Get your Digital Brand Blueprint

Have you crafted your definite chief aim— the thing that will be your beacon as you set off to accomplish your biggest goals? In this post, you’ll learn how to use this strategy from classic, Think and Grow Rich, to get exactly what you want.

Have you crafted your definite chief aim— the thing that will be your beacon as you set off to accomplish your biggest goals? In this post, you’ll learn how to use this strategy from classic, Think and Grow Rich, to get exactly what you want. // from Michelle Hickey Design #personaldevelopment #selfhelp #thinkandgrowrich

Today I’m talking about personal development classic, Think and Grow Rich. This is my second time reading through it, which is highly recommended by the author, Napoleon Hill. In fact, he encourages readers to revisit it, over and over, until you’re convinced that the concepts have sunk in/and or, you’ve begun experiencing the results that you want.

There is so much to unpack in this book, but my biggest takeaway, that I immediately put into practice is the concept of having a definite chief aim. There are countless mentions of your life goal, or at least an annual goal, peppered throughout the book, and I have to be honest with you. I didn’t have one. I have a million things that I want to do and accomplish, but I had not yet stated, with clarity and confidence, precisely what it was that I wanted, by when, and by what means.

Vague plans lead to vague results.

I think that the reason that so many of us struggle to reach that success that we’re hoping for is that we’re not even sure of what that looks like. So choose something. Get clear. Put pen to paper, and craft your definite chief aim. Here’s your breakdown:

How to craft your definite chief aim

Part 1: State when you expect to attain your goal. For example: By January 1st, 2025.

Part 2: State what you want. For example: I will have in my possession, $20 million dollars.

Part 3: State how it’s going to happen. For example: In return for this money, I will give the most efficient service of which I am capable in the role of a calligrapher.

You can find the official “script” for writing your definite chief aim in Chapter 4 of Think and Grow Rich, called Auto-Suggestion. And since this book is in the public domain, two awesome things can happen. One, you can download the book for free, the way I did on my Kindle. It also means that I am able to share the definite chief aim script with you right here:

By the first day of _________ (date of your choosing), I will have in my possession _________ (monetary amount or measurable result), which will come to me in various amounts from time to time during the interim.

In return for this money (or result), I will give the most efficient service of which I am capable, rendering the fullest possible quantity, and the best possible quality of service in the capacity of salesman of __________ (describe the product or service you intend to sell).

I believe that I will have this money in my possession. My faith is so strong that I can now see this money before my eyes. I can touch it with my hands. It is now awaiting transfer to me at the time, and in the proportion that I deliver the service, I intend to render in return for it. I am awaiting a plan by which to accumulate this money, and I will follow that plan when it is received.

How to put your definite chief aim into action

Here’s where it gets next level. It’s not just enough to write this thing out. You’ve got to convince yourself, and in turn, inspire the action needed to execute on your desire. This means reading your definite chief aim aloud, not once, but twice a day, until you have achieved it. It’s weird. Especially when we have company in town, and I’m in my office, whispering my statement to myself. But I’m committed because I am that passionate about achieving my goal. And I hope that you feel the same about your definite chief aim.

More books to help you grow

I also want to invite you to join my book club so that we can grow together. There are no commitments and no dues, only awesome books and fun surprises. To welcome you in, I have something special to share: my master list of 50+ personal development books, broken down by category, so you can find exactly what you’re looking for. Best of all, this resource is living. Which sounds creepy, but really just means that it will always be kept up to date with my latest finds.

To gain immediate access to that list, for free, fill out the form below.

Bonus tip

If you’re looking to further enhance your knowledge on this book and topic, I highly recommend tuning into the SeanWes podcast, where they are going deep into these concepts, chapter by chapter. I’m not always this nerdy, but with this go through, I’m not only reading Think and Grow Rich, but taking notes, and listening to this podcast about the book. The book nerd trifecta.

add a comment
+ show Comments
- Hide Comments

on the air

A Podcast for Creatives

Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.

LIsten in


Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.


Free download

Map out a month's worth of strategic content using this guided planner and calendar.


This two-page workbook will help you hone in on your brand's aesthetics so that you can easily create consistent content.

Get on the A-List

Once a week, I send tips and resources to email subscribers, designed to help your digital brand stand out online. Sign up for the inspiration you need to keep your content elevated.

Champagne optional. Popcorn always encouraged.

Receive my signature
Content Planner for free when you subscribe


Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.