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In the archives, you'll find over 100 articles, videos and resources to help you create and share exceptional work online. I hope it inspires you to go make something beautiful.
Keep learning. Keep growing.
Looking for a simple method for making smarter, faster decisions? In this post and video, Michelle shares a three-part checkpoint that you can use to make the choices that will lead to prosperity in your business and life. If you identify as an introvert, you already know that energy is a precious resource. And that […]
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In this book review of Atomic Habits by James Clear, I explore the role that environment plays in making our habits stick. If you tend to start and stop new initiatives before they are complete, in this post, you’ll find inspiration to help you follow through on your biggest dreams. While Atomic Habits does not […]
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Where should you focus your efforts to grow your business? If you’re struggling to figure out whether email marketing, Instagram, Pinterest, or one of the many other alternatives will be the best avenue to grow your creative business, a powerful tactic from the book, The One Thing, by Gary Keller, will help you to determine […]
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Wondering how to make more sales in your creative business? We’ve got ten tips to put you on the track to generating more income as soon as possible. Selling pains If you’re like me, selling doesn’t come naturally. I used to think that I’d have to change who I am to become successful, but I […]
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Is self-care essential for business growth? If so, how are you supposed to find time to fit it in? This article and video weighs the pros and cons of self care and offers a practical strategy for daily practice.
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Are you a creative introvert who feels like you have to fake it in order to succeed? Do you live in fear that someone is going to call you out and expose you as a poser? In this post and video, Michelle shares five easy strategies you can use to overcome imposter syndrome so that […]
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Looking to grow as a creative business owner without having to think so hard about it? Habits are your key to finding the success that you’re hoping for, without all of the strife. We creatives a colorful group, with varying experiences, interests, and goals, which is why I encourage you to identify the habits that […]
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Do you feel alone in your creative business? In this article and video, you’ll find strategies for finding connections and community that give you the support you need to keep moving forward. I have found that when I meet a new person, and I tell them what I do— that I run a creative business, […]
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Tonic Site Shop themes are undeniably beautiful, but are they worth the cost? Michelle shares her experience and opinions on her template purchase. Your online presence is like the digital version of your home, and just like deciding on the perfect place to live, choosing the right platform and theme for your website is a […]
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In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]
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Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]
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Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]
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Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]
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Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.
Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.
A modern maker with a classic approach to design.
An elder millennial, I learned graphic design the old-fashioned way, but for the past fifteen years, I’ve practiced those principles in the digital space. The result: content that stands the test of time.
I work with clients to craft everything from the ground up, establishing a strong foundation and energizing your visuals with meaning. Impactful content goes beyond what we see. We’re here to make your audience feel.
Every Wednesday, I send a short email to subscribers, encouraging you to keep creating art and sharing the things that are inspiring my work.
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.