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In the archives, you'll find over 100 articles, videos and resources to help you create and share exceptional work online. I hope it inspires you to go make something beautiful.
Keep learning. Keep growing.
Bold moves don’t always come as result of dramatic occurrences but can be born from a seemingly ordinary task. In my case, it was writing a single line of text in a blog post, combined with dozens of other small moments that have snowballed over time, all of which led me to make a significant […]
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In this post, I reveal my master list of 20 tools for creative business owners, who blog, sell products, and share services online. These helpful resources will help increase productivity + profits, while freeing up time so you can focus on the big picture. Be sure to grab the 3-page business expense and financial success planner […]
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Running your own business comes with the perk of taking personal time when you need it, but the challenge is learning to manage it. When you know that your work will be interrupted (as mine will be quite often in the next few months), it becomes more important than ever to use that time intentionally. […]
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They say taking the first step is the hardest, but it’s the one that propels you to keep moving forward. I say, the power in that initial movement largely depends on what you’ve decided to step in. Deciding where to focus your energy is just as important as starting your project. I’m learning that it’s the perfect storm of prioritization and […]
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I have struggled with learning to push past doubts since I was very young. As a “rule follower” and “people pleaser” I hate the thought of making people feel uncomfortable, which I’ve mercilessly avoided, often at my own expense. The business world swallows up people like me, which is why I’ve been working hard to […]
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I believe that exploration is an underrated and often untapped resource. I’ve seen the benefits and felt the effects, which is why whenever the opportunity to travel presents itself, I jump on it. While it was a conference my husband was attending that prompted this particular adventure; I turned the week into a fruitful trip […]
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In preparation for upcoming travel plans, I pushed myself to “work ahead” this week— a concept that’s practically foreign to me. The effects were almost infectious, with my tasks becoming easier and more enjoyable with each passing day. While it meant putting some of those big picture goals on the back burner, I know that […]
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Do you ever wonder what your fellow creative entrepreneurs are up to? In between the big wins, product launches, and collaborations are the small steps (some forward, some backward) that lead to those turning points. Here’s a transparent account of a week in the life of a gal in passionate pursuit of business growth, personal […]
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Many people have a creative spirit, but not everyone lets it out. Rachel Allene is someone who couldn’t quiet her passion. After pursuing a degree in health science, she almost immediately ditched her first job and jumped into entrepreneurship, head first. Her story teaches us that just getting started is the most important step. Learning […]
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Is blogging actually worth it? Spoiler alert: yes. This article explores how to maximize the impact of your blog posts, reach a bigger audience, create opportunities, and put more money in your pocket. I spent the early years of my business blogging without purpose. Like many newlywed gals, I thought Style Me Pretty was the […]
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Tonic Site Shop themes are undeniably beautiful, but are they worth the cost? Michelle shares her experience and opinions on her template purchase. Your online presence is like the digital version of your home, and just like deciding on the perfect place to live, choosing the right platform and theme for your website is a […]
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In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]
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Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]
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Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]
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Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]
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Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.
Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.
A modern maker with a classic approach to design.
An elder millennial, I learned graphic design the old-fashioned way, but for the past fifteen years, I’ve practiced those principles in the digital space. The result: content that stands the test of time.
I work with clients to craft everything from the ground up, establishing a strong foundation and energizing your visuals with meaning. Impactful content goes beyond what we see. We’re here to make your audience feel.
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.