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In the archives, you'll find over 100 articles, videos and resources to help you create and share exceptional work online. I hope it inspires you to go make something beautiful.
Keep learning. Keep growing.
Ready to master your mindset and grow your creative business? In this article and video, you’ll learn about four tools that will help you make radical mindset shifts that set you on course for up-leveling your business and improving your life. Best of all, you can get these four resources for free, which is ironic […]
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Sometimes thinking big means starting with the basics. For me, this was digging deep and getting to the heart of what is going to make my business thrive: my audience and their needs. Through the design of a new reader survey, I was able to uncover part of the reason why conversions have been so […]
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Running your own business comes with the perk of taking personal time when you need it, but the challenge is learning to manage it. When you know that your work will be interrupted (as mine will be quite often in the next few months), it becomes more important than ever to use that time intentionally. […]
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They say taking the first step is the hardest, but it’s the one that propels you to keep moving forward. I say, the power in that initial movement largely depends on what you’ve decided to step in. Deciding where to focus your energy is just as important as starting your project. I’m learning that it’s the perfect storm of prioritization and […]
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I have struggled with learning to push past doubts since I was very young. As a “rule follower” and “people pleaser” I hate the thought of making people feel uncomfortable, which I’ve mercilessly avoided, often at my own expense. The business world swallows up people like me, which is why I’ve been working hard to […]
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Tonic Site Shop themes are undeniably beautiful, but are they worth the cost? Michelle shares her experience and opinions on her template purchase. Your online presence is like the digital version of your home, and just like deciding on the perfect place to live, choosing the right platform and theme for your website is a […]
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In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]
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Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]
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Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]
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Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]
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on the air
Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.
Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.
A modern maker with a classic approach to design.
An elder millennial, I learned graphic design the old-fashioned way, but for the past fifteen years, I’ve practiced those principles in the digital space. The result: content that stands the test of time.
I work with clients to craft everything from the ground up, establishing a strong foundation and energizing your visuals with meaning. Impactful content goes beyond what we see. We’re here to make your audience feel.
Every Wednesday, I send a short email to subscribers, encouraging you to keep creating art and sharing the things that are inspiring my work.
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.