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In the archives, you'll find over 100 articles, videos and resources to help you create and share exceptional work online. I hope it inspires you to go make something beautiful.
Keep learning. Keep growing.
In this post, I give an update on my book writing journey and share how acting the part can help you stay the course as you pursue a creative dream. We all have creative dreams. Maybe yours is to see your work in an art gallery, host a retreat, write a screenplay, or design a […]
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For me, creating a vision board has become an integral part of beginning a new year. In this post, I share my process, reveal my finished 2022 vision board, and offer encouragement to help you create one for yourself. The calendar says that the new year began on Saturday, January 1st, but I wasn’t ready […]
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In this post, you’ll learn how to create a digital vision board and establish a ritual that will help you attain your biggest dreams. At the beginning of the year, my mastermind group was choosing a group activity for our upcoming in-person meetup, and my friend Kalyn offered a brilliant idea: Digital vision boards. My […]
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Sometimes life throws us curveballs, but it doesn’t mean that we should stop creating and sharing our work. In this article, Michelle shares tips on how to stay on track, even amid uncertain times. At the time that I’m writing this, COVID-19 is running amok and most of us are in quarantine. Everything feels unstable, […]
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In this post, I share my word of the year for 2020 and how I’m letting it guide the future of my creative business. That time I thought I was too good for the “word of the year.” Like many bloggers, every January 1st, I declare a focus word or phrase to guide the 365 […]
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Where should you focus your efforts to grow your business? If you’re struggling to figure out whether email marketing, Instagram, Pinterest, or one of the many other alternatives will be the best avenue to grow your creative business, a powerful tactic from the book, The One Thing, by Gary Keller, will help you to determine […]
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Looking to grow as a creative business owner without having to think so hard about it? Habits are your key to finding the success that you’re hoping for, without all of the strife. We creatives a colorful group, with varying experiences, interests, and goals, which is why I encourage you to identify the habits that […]
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The possibilities that are waiting for us are so abundant, that most of us can’t even imagine that they exist. In this post and video, Michelle shares how her decision to make one change, led to becoming the truest version of herself, and a life that was beyond what she could have ever dreamed of. Is […]
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Sometimes thinking big means starting with the basics. For me, this was digging deep and getting to the heart of what is going to make my business thrive: my audience and their needs. Through the design of a new reader survey, I was able to uncover part of the reason why conversions have been so […]
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Two planning printables for bloggers and small business owners to help you get organized while elevating your business: coming right up! Inspired by my word of the year Fellow bloggers and small business owners, I don’t know what happened to me at the start of this year, but I have got a fire lit under […]
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Tonic Site Shop themes are undeniably beautiful, but are they worth the cost? Michelle shares her experience and opinions on her template purchase. Your online presence is like the digital version of your home, and just like deciding on the perfect place to live, choosing the right platform and theme for your website is a […]
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In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]
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Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]
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Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]
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Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]
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Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.
Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.
A modern maker with a classic approach to design.
An elder millennial, I learned graphic design the old-fashioned way, but for the past fifteen years, I’ve practiced those principles in the digital space. The result: content that stands the test of time.
I work with clients to craft everything from the ground up, establishing a strong foundation and energizing your visuals with meaning. Impactful content goes beyond what we see. We’re here to make your audience feel.
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.