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In the archives, you'll find over 100 articles, videos and resources to help you create and share exceptional work online. I hope it inspires you to go make something beautiful.
Keep learning. Keep growing.
In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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In this post, I give an update on my book writing journey and share how acting the part can help you stay the course as you pursue a creative dream. We all have creative dreams. Maybe yours is to see your work in an art gallery, host a retreat, write a screenplay, or design a […]
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In this post, you’ll get a peek into Michelle writer’s retreat weekend, plus inspiration on how to plan your own. When I began writing my book, almost two years ago, I thought I’d defy the odds. That somehow, I’d be able to execute a quick turnaround. But I don’t know who I was kidding. I’ve […]
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In this post, I share a review of the documentary, Pretend it’s a City, my complicated relationship with New York, my newfound adoration of Fran Lebowitz, and the new habit she inspired me to adopt. When I relocated to northeast Florida in 2013, I felt an immediate sense of belonging. The slow pace of life, […]
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Your new creative idea is the most brilliant yet. But will it work? Adopting this mindset will ensure that the answer is always a resounding yes. In notebooks. In dreams. In chats with friends over coffee. In the shower. In your doodles. In your wide eyes after you’ve had a second glass of wine. New […]
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In this post, I share a book review of You Should See Me in a Crown, plus four joyful finds, including a Hitchcock podcast, a new striped dress, a musical soundtrack, and a docuseries about movies. You Should See Me in a Crown, by Leah Johnson, is about a high school senior named Liz, who […]
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In this post, I share a book review of The Giver of Stars, plus four joyful finds, including my new coffee table, a YouTube channel, fancy straws, and an Instagram account. Good things come to those who wait. I remember picking up The Giver of Stars at a Barnes and Noble in Virginia, right before […]
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In this post, I share a book review of American Spy, plus four joyful finds, including makeup, a tv show, my new office couch, and a great article on refrigerator organization. I had been looking forward to reading American Spy, by Lauren Wilkinson, all summer. Every time I passed my bookshelf, its cover would catch […]
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After 125 consecutive days of writing, the first draft of my novel is complete! In this post, I share the next steps in my book-writing process. What’s next? Now that I’ve reached the end, it’s time to go back to the beginning. In the next phase, I’ll be reading and revising every chapter, one word […]
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Within every story, there’s another story to be discovered. In this post, I share the creative lessons learned from the book, Hamilton: The Revolution. On March 12, 2020, I got an email from my library. Hamilton: The Revolution, written by Lin-Manuel Miranda and Jeremy McCarter, was available for pickup. I had been on a waiting […]
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Tonic Site Shop themes are undeniably beautiful, but are they worth the cost? Michelle shares her experience and opinions on her template purchase. Your online presence is like the digital version of your home, and just like deciding on the perfect place to live, choosing the right platform and theme for your website is a […]
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In this post, you’ll learn how to start an email newsletter that is aesthetically pleasing and easy to create — one you’ll be excited to send and that your subscribers will look forward to receiving. Starting an email newsletter may be something that you’ve been wanting to do for a long time. If that is […]
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Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]
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Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]
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Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]
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Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]
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on the air
Join me and my friend Steve King for a bi-monthly discussion about the complex, messy and beautiful experience that is being a creative.
Whether you need help developing your brand's aesthetic, or scroll-stopping visual content, I'm here to help you and your business stand out in the digital space.
A modern maker with a classic approach to design.
An elder millennial, I learned graphic design the old-fashioned way, but for the past fifteen years, I’ve practiced those principles in the digital space. The result: content that stands the test of time.
I work with clients to craft everything from the ground up, establishing a strong foundation and energizing your visuals with meaning. Impactful content goes beyond what we see. We’re here to make your audience feel.
Every Wednesday, I send a short email to subscribers, encouraging you to keep creating art and sharing the things that are inspiring my work.
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Design. Champagne. Books. Travel. Film + TV. Scenes from my kitchen. And cats.