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Three fall aesthetics to strengthen your brand

September 7, 2022

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Many people decorate their homes for fall, but do you style your content to fit the season? In this post, you’ll find three fall aesthetics to strengthen your brand and help you reach the right audience.

Three fall aesthetics to strengthen your brand from Michelle Hickey Design.

The people of the internet do not like to agree on anything. But during one magical season every year, we put aside our differences to celebrate our love of crisp air, cozy candles, and spooky nights.

Why you should be sharing extra content this Fall

There is no better time than Fall for content creators, brands, and small business owners, to increase their online presence. Not only is everyone in an amiable state and open to connecting, but showing up in these coming months is crucial for end-of-the-year sales.

As we look ahead to the holidays, now is the time to get to know the people in your audience. The more you interact with and learn about them, the easier it will be to offer your products and services.

How to attract the right people to your content through Fall aesthetics

In our overcrowded internet space, we know that volume isn’t everything. You may have a reach of 1 million people, but if you’re in the steak business and your 1 million followers are all vegetarians, you will make zero sales.

This Fall (and always), focus on connecting with the right people by getting ridiculously specific about how you can help them. What style or aesthetic will be most appealing to them? The first step is showcasing that you understand who they are.

Cater your Fall aesthetics to fit your audience’s niche

Everyone may love fall, but what sort of fall people are in your audience? If you are a new brand: what kind of people do you hope to attract?

As you plan your content, consider how you can hone your visuals and messaging to forge a direct path. Click here to download our free content planner and scheduler.

Three Fall aesthetics you can use to strengthen your brand

Just like you don’t completely renovate your home when you decorate for Fall, you don’t need to rebrand to fit the season. Think of these autumn aesthetics like an overlay as you cater content to your ideal audience through these visual queues. 

Determine which Fall aesthetic is most closely aligned with your brand and utilize some of the suggestions to enhance the quality of your content.

Fall Aesthetic 1: Academic/Preppy

Words you’d use to describe your brand: preppy, bookish, traditional, classic.

Characters you might closely align with: Rory Gilmore, Chidi Anagonye, Blair Waldorf.

Attract your ideal audience

Content ideas: work/study habits, book lists/collections, writing setup, things you’ve learned

Visuals: Classic patterns like plaid, tweed, houndstooth, Old buildings, Gothic architecture, books, writers. Photos above are from HauteStock.

Hashtags to try: #AcademicStyle, #AcademicLife, #AcademiaAesthetic, #PreppyLife, #ReadMoreBooks 

Fall Aesthetic 2: Spooky/Scary

Words you’d use to describe your brand: dark, moody, inquisitive, fantastical

Characters you might closely align with: April Ludgate, Bellatrix Lestrange, Sabrina Spellman 

Attract your ideal audience

Content ideas: spooky decor and fashion inspiration, a roundup of movies/books, places to visit, a party plan

Visuals: Dark, moody, ghosts, gothic, magic, glitter, drippy candles. Photos above are from HauteStock, Pexels, and Unsplash.

Hashtags to try: #SpookyGirls, #DarkAesthetics, #MagicStyle, #DarkAndMoody, #HalloweenStyle

Fall Aesthetic 3: Cozy/Harvest

Words you’d use to describe your brand: cozy, earthy, warm, welcoming

Characters you might closely align with: Kathleen Kelly, Betty Suarez, Anne Shirley

Attract your ideal audience

Content ideas: self-care ritual, home decor and fashion, party planning, fall activities

Visuals: natural elements, warm tones, candles, and warm light, harvest foods and drinks. Photos above are from HauteStock.

Hashtags to try: #CozyFall, #HarvestStyle, #FarmhouseStyle, #AutumnParty, #CozyVibes

Choose your brand’s Fall aesthetic

Which of these Fall aesthetics best aligns with your brand? No matter your style, I’d love to see the content you create this fall. Feel free to drop links to your blog posts, podcast episodes, social media content, or opt-ins in the comments!

Need help planning and scheduling your content this fall?

Click here to download your free two-page content planner and scheduler. I can’t wait to see what you create and share!

This post contains affiliate links.

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