The Michelle Hickey Design Blog

Email is still the best marketing platform, but are you catering to a 2023 audience? Here are tips for designing an email newsletter your readers will look forward to opening. As a long-time internet creator, I feel I’m constantly defending the original platforms. Blogging isn’t dead! Bring back the old Instagram! Email marketing still rules! […]

Are you a creative business owner who has been struggling with converting email subscribers to buyers and lifelong fans? In this blog post and video, Michelle shares an underutilized strategy that you can use to increase your odds of making a connection. If you have an online business, you’re probably getting really sick of hearing […]

Eight content ideas for the holiday season you can use to connect with your audience and make more sales. You don’t need to be an Elf to create epic holiday content. Whether you are an illustrator, a logo designer, or a hand-letterer, this season offers many opportunities to connect with your ideal client or customer […]

Read on to learn everything you need to know about creating Instagram Carousels that convert your followers to fans. I’m sick of hearing myself talk and think about Instagram’s algorithm. It’s true: we can’t reach our followers as we used to. But let’s not overlook the many features Instagram has added to make it easier […]

Is online marketing without social media an impossibility? In this post, I share alternate ways to promote your business while staying off the feeds. I can’t tell you how much I miss the early days of sharing content on the internet. A specific moment from 2011 has stayed with me, and it’s a perfect representation […]

In this post, you’ll find eight creative content ideas for Fall to use in blog posts, emails, opt-ins, social media, and more. Nobody loves Fall more than the internet. Except maybe Starbucks.  As I write this in the month of August and think about the current vibe on Instagram and TikTok, it feels a lot […]

Whether it’s a like, share, comment, or message, every interaction is an opportunity to grow your digital brand. In this post you’ll find ten genuine content prompts to engage your audience. Includes examples and fill in the blank text that you can copy/paste.

In this post, I share the ins and outs of my business’s new offerings and brand redesign. I can’t wait to hear what you think! Every creative journey is filled with ups and downs, and at the end of last year, I felt a bit lost. You know this. The online space, as I knew […]

We’ve seen a massive shift in the past two years as the marketplace has become flooded with new, talented creators. How are we to be heard? What a digital brand needs to stand out in 2022 is discernment. In this post, you’ll find the guidance you need to elevate your brand’s presence, with simplicity. After […]